A K-pop pilgrimage of sorts



SEOUL, MAY 2017

It’s not hard to fall in love with Seoul. While it is a country continually reinventing itself on a global scale, it is one that also strives to preserve its historical roots. It’s precisely in this harmonious dichotomy where Seoul’s very vibrance and energy resonate.

Worldwide, South Korea is known to be the home of today’s most consumed entertainment content—from television dramas and variety shows to live and recorded music performances. The faces of its stars are not only taking over Asia, but has begun penetrating the West’s mainstream media.

The country is shaping the time’s lifestyle and culture through the television and film, music, art, and fashion that they produce, and with this we can say Hallyu or “Korean Wave” which started in the 90s has reached its peak.



Many travelers who have their eyes set on Seoul are pop culture pilgrims, visiting various shooting locations of high-rated dramas, hopping from one Korean cafe to another, and going around the areas of music agencies hoping for serendipitous idol encounters. And I was among them.

I have been a fan of Korean music for the past decade, and visiting Seoul has permanently contained me in its K-pop bubble.

Get L’amour e-mail updates